Even in the era of online-everything, we still hesitate to buy stuff. Customers want to see product details from every angle, which drives the trend for more video content. Essentially, buyers want to be sure the size will fit, and the real product will meet their expectations. As a sub-trend of personalizations, interactive content takes over e-commerce websites. Today, customers want to watch, so the role of the visual part has significantly grown. That's why companies try to make the content as interactive and engaging as possible with videos, infographics, charts, etc.